On February 14, the 2022 China Game Industry Annual Conference was held in Huangpu District, Guangzhou. At the meeting, MiHoYo President Liu Wei said that all of MiHoYo’s technological accumulation in the past few years has been striving to achieve the industrialization of cultural products. The fact that “Genshin Impact” can still maintain a high level of popularity two years after its launch is largely due to MiHoYo’s increasingly mature industrialization system.
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MiHoYo President Liu Wei Bai Yang Photo
Liu Wei pointed out that the industrialization of cultural products refers to the large-scale and stable production of high-quality cultural products under the premise of ensuring “cultural value, creativity and innovation”. That is to say, under the premise of unified standards, quality control, process control, and output control should be achieved.
He gave an example, saying that MiHoYo spent more than a year polishing various tiny details for the “Yunjin” character in the game “Genshin Impact”. But in fact, it is not difficult to polish a single character with such high quality. The difficulty is that all characters must reach such a level.
“Without an industrialized production pipeline, it would be difficult for a research and development team of more than a thousand people to produce large-scale products of the same quality. We may need at least half a year to update the version to expand the map and add new characters,” Liu Wei said. “At present, miHoYo’s industrialization capabilities can already maintain the stable update of “Genshin Impact” every six weeks.” Liu Wei said that if cultural inheritance and innovation are the stars that miHoYo has always looked up to, then industrial exploration is the way for miHoYo to shine its ideals into reality step by step. Once this industrialization system is opened up, it can radiate the production lines of various cultural products. According to him, the upcoming “Honkai Impact 3: Star Railway” is a concentrated embodiment of miHoYo’s industrialization capabilities. In this game, miHoYo tries to integrate the Chinese mythological elements in “Classic of Mountains and Seas” and “Natural History” with the game’s science fiction themes. In January this year, the game has obtained a version number and is currently in the testing phase. It is expected to be launched soon. For more content, please download 21 Finance APP