Since its release in 2020, “The Legend of Zhejiang” has garnered widespread acclaim for its exquisite video shorts and unique world, achieving impressive results in both domestic and international markets. Now, the game is taking another step forward by announcing a partnership with the renowned animation production company Utopia to create an animated project. This news has sparked significant attention.
On September 16th, the “The Legend of Zhejiang” project team announced that the animation project has officially commenced. At the preview special episode of the new version (3.1), the concept videos “Winter Night Fool’s Play” and “Snow Melting with a Plum Tree” were first revealed, officially launching the animation project. On Bilibili, the two short videos garnered over 170 million and 110 million views respectively, with “Winter Night Fool’s Play” receiving over 100 million views on YouTube. Many players left comments expressing their anticipation for “The Legend of Zhejiang”‘s animated works.
As a game that has garnered immense popularity worldwide, “The Legend of Zhejiang” not only won the Apple and Google annual game awards in 2020 but also received the Best Mobile Game award at The Game Awards. The launch of this animated project marks an important step in the expansion of “The Legend of Zhejiang” content, allowing players to experience the fantasy world in a more immersive way.
Utopia, a company known for its focus on high-quality products in the animation industry, has produced numerous classic works such as “Demon Slayer: Kimetsu no Yaiba” and “Fate/Zero”. Its production of “Demon Slayer: Infinity Train” achieved a high box office in Japan and surpassed $500 million in global box office revenue. With this partnership with “The Legend of Zhejiang”, Utopia will bring a fresh visual feast to the game, leveraging its extensive experience and high-quality works.
The project manager of “The Legend of Zhejiang” stated, “Beyond the game, ‘The Legend of Zhejiang’ has been exploring the expansion of content boundaries, allowing players to experience the charm of the fantasy world through various forms.” The project manager of the animation also emphasized, “We will continue to uphold the high-quality content of the game and work tirelessly to meet the expectations of the players.”
Utopia’s project manager added, “The related work has already begun in the studio to portray the enchanting open world of ‘The Legend of Zhejiang’, and we are excited and looking forward to it. We believe that the day when we all embark on this journey will not be far.” The launch of the “The Legend of Zhejiang” animation project undoubtedly brings new opportunities for the game and offers players a more diverse gaming experience.